Growing up in the 90’s, you either had a Sega Genesis or Super Nintendo. The competition between the two companies showcased some of the most ludicrous marketing campaigns I’ve ever seen. Sega knew who there audience was, and tried to catch their eye with the craziest cross of sex and 90’s over-the-top humor this side of MTV.
The most recognized ad is “Genesis does what Nintendon’t.” While there’s something to be said about directly calling out the competition, this is by far the tamest. There’s something to be said about having faith in your product. When you directly call out the competition though, that just shows weakness.
While these are a little odd, things only get worse when the sexual innuendos were brought in. This was their campaign to sell the Sega 32x.
By the time the Sega Saturn rolled around, not a care was given. I don’t know if this came about as an act of desperation for the floundering console, from flagrant hubris, or was the result of a massive cocaine bender. Either way, this one is my favorite.
I would like to say that was the beginning and the end of their overly sexualized ads, but alas, it was not. Long before this was the Davis Cup World Tour ad for the Mega Drive. I can’t begin to list everything wrong with this.
Not stopping there, as some final affront to humanity, Virtua Tennis for the Dreamcast had this nonsense, which in someways, is worse.
An artist I am not, but my sensibilities are a lot better than this garbage. Can someone tell me what the hell is going on here?
I’m not saying Sega was off in left field with their advertisements, no one knew what they were doing. Sega just took it to another level. The company was ahead of their time in many ways, except advertising. There is no way you can convince me that some sort of illicit substance wasn’t involved in the creative process for any of this at some point. Seriously, someone was asleep at the wheel to greenlit this crap. As a final note, I leave you with this.
Think Sega took the crown as the best of the worst? Remember any other atrocities? Comment below!
Cleared my search history after this one.